We've said it before and we'll say it again. Video producers really need to check what they're including when they use stock video. If they don't, the public will. After several embarrassing examples of tourism boards promoting their destination with footage from completely different places, this time it's a water company that's in.. well.. hot water.
UK regional provider Yorkshire Water produced a video that aimed to encourage Yorkshire people to share advice on water saving with each other. It showed local people chatting away, even in a Russian bar, before inexplicably finishing with a shot of the Malvern Hills in Herefordshire, over 100 miles away. They should have used our guide to the best stock photo libraries.
