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Digital Camera World

Kim Bunermann

Another compact, viewfinder-free camera is Japan's #1 – outperforming traditional photography gear at a lower price

Fujifilm Japan Sony Gareth Bevan Kitamura Nikon Digital Camera World BCNR

Close-up of a person holding a silver Fujifilm X-E5 camera with a black lens, partially tucked into their gray pants pocket.

Just weeks after the Sony ZV-E10 II overtook the Canon EOS R10 in BCN's nationwide sales rankings, another viewfinder-free camera has claimed the top spot – this time at Japanese camera retailer Kitamura.

According to Kitamura's latest monthly sales figures, the smallest interchangeable lens Fujifilm camera on the market is now the retailer's best-selling camera – and it's missing a key feature that most photographers consider essential.

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