Entrepreneur and content creator Ankur Warikoo has sparked a debate on business ethics and customer loyalty after revealing why he chose to offer free annual subscriptions to hundreds of thousands of existing users when his learning platform, WebVeda, switched to a subscription-based model.
In a post on X, Warikoo shared that when WebVeda introduced an annual subscription plan priced at ₹1,999, several founders questioned what would happen to the 500,000 students who had already purchased individual courses on the platform.
