IFA 2026 is in full swing and Anker has made some pretty big announcements beyond just revealing a new MagSafe charger or two. Not only has the company revealed a swathe of new products, including its own AI-powered home hub (we'll get to that shortly), but it's also revealed it will be unifying all of its brands under one name from here on out.
That means its five sub-brands, including well-known names like Eufy and Soundcore, will now all be recognized as Anker. Founder and CEO of Anker Innovations, Steven Yang, said: "Category brands made sense when categories were separate. They no longer are. One brand, one promise – Ultimate Innovation, now unified across everything we make."
