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Evening Standard
Evening Standard
Ella Pickover

Animation of Joe Wicks launched to help children keep fit

Joe Wicks The Body Coach Activate Wes Streeting

An animated character of online fitness coach Joe Wicks has been launched in a bid keep children fit over the summer holidays.

The Body Coach’s new animated persona talks children through exercises including jogging, squats and burpees in five-minute clips, which will be released via his YouTube channel.

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