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Evening Standard
Evening Standard
Business
Jonathan Prynn

Angus Steakhouse boss plans to target under-30s with new look for the pilloried brand

West End Angus Steakhouse - (Angus Steakhouse)

The owners of much pilloried “tourist trap” Angus Steakhouse have hit back against the critics insisting it is a great British brand which they plan to take overseas with a new look appealing to younger diners.

Paul Sarlas, chief executive of Angus’s owner Noble Hospitality Group, said in an interview: “We should be proud that we’re British. Our vision of going internationally is saying we are a British steakhouse, and by doing that, I think we can differentiate ourselves.”

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