News Corp Australia has teamed up with its former foe, Google Australia, to establish the Digital News Academy to send hundreds of journalists to a university business school for training in “unashamedly” commercial journalism.
Murdoch’s corporate affairs executive Campbell Reid will be the inaugural head of the Digital News Academy (DNA) and News Corp big-name writers Joe Hildebrand, Hedley Thomas and Sharri Markson will be on tap for students as “experts”.