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The Conversation
The Conversation
Trang Chu, Associate Fellow, Saïd Business School, University of Oxford

Andy Burnham the social chameleon? Why a leader with different personas can still be authentic

Burnham met President Zelensky in Portsmouth in July wearing his trademark black T-shirt and blazer. Simon Dawson/No 10 Downing Street, CC BY-NC-ND

Shortly before entering Downing Street, Andy Burnham made a promise that appeared to be reassuring in its simplicity. “I won’t change,” he said. “I have a style. It’s my style.”

Burnham’s political appeal partly rests on the impression that there is little distance between the politician and the person. His black T-shirt and jacket, attachment to Everton football club and the band New Order, ease with crowds and habit of speaking without notes all reinforce a recognisable persona. After the more reserved Keir Starmer, Burnham’s informality has been part of the attraction.

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