- A minister has defended prime minister Andy Burnham 's communication style following reports that his advisers suggested he limit references to football and pubs in social media videos.
- Home Office minister Anna Turley stated Mr Burnham is 'definitely not' too blokey and praised his 'authentic' and 'accessible style' for 'reaching people'.
- The defence comes after No 10's social media experts reportedly advised Mr Burnham to tone down his 'blokeish' content to appeal to a broader audience.
- A recent social media video featuring Mr Burnham and chancellor John Healey ranking bar snacks, designed to promote business rates cuts, garnered over five million views.
- Mr Burnham's communication approach, which often includes discussions of football and pints, contrasts with his predecessor Keir Starmer 's perceived stiffness.
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