Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Niamh Rowe

Andrew Tate’s cryptocurrency is a reminder of the industry’s lingering ‘bro’ problem

(Credit: DANIEL MIHAILESCU—Getty)

The bad news for Andrew Tate? He is facing human sex trafficking and rape charges. The good news? He’s allowed to leave Romania as he awaits trial. And rest assured, Tate is not wasting time repenting. Rather, he is using the opportunity to promote his Solana-based 'memecoin'—named DADDY—on the world’s stage. "I am free," the would-be political prisoner announced in an X post Friday. “I’m free to do a tour around the world. A DADDY tour,” he proclaimed in an accompanying video, listing off locations he wants to visit, including “Tokyo, Dubai, [and] Miami.” 

Tate is just one of numerous celebrities who have seized on memecoins as a way to promote their brand and to make money. Tate began promoting his coin on June 11, and shortly after, it reached a market capitalization of over $217 million.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.