Makers of a string of Mother's Day cards inspired by influencer Andrew Tate have hit back after being criticised for "trivialising misogyny".
The greetings cards use quotes inspired by the controversial figure - who is currently in custody in Romania over allegations of trafficking - referring to women as "lazy" and belonging in the kitchen.
One of the cards bore the words "you belong behind the kitchen sink" surrounded with crazy bright florals, while another addresses a "very special mum" adding "love you loads, but women are entitled and lazy".
Another of the cards addresses recipients as "one in a million but you're still a b****".
Online cards store Thortful came under fire for the cards, which were designed by a woman and contain sexist phrases inspired by the likes of Tate and other known figures such as Donald Trump.
Tory MP Virginia Crosbie claimed the cards were "crass" and perpetuated the idea that misogyny could be "dressed up" as a joke.
The member of the Women and Enterprise and Women in Parliament All Party Parliamentary Groups, told The Telegraph: "What is appalling about the sale of these cards is how it is misogynistic behaviour dressed up as a joke. But I am not laughing and it’s not OK."
The MP for Ynys Môn added: "Every day women must put up with comments like these and worse.
"Making this sort of cheap discrimination part of a business model for Mother’s Day is just offensive on so many levels."
However, a spokesperson pointed out the cards are not-for-profit, with all funds raised going to support Hysterical, an annual charity exhibition of subversive art by women and marginalised genders.
Card designer Eliza Hatch - who also co-curates Hysterical, and is described as an anti-sexism activist - said she'd received hundreds of suggestions of sexist phrases to use on the cards and had wanted to create a shocking contrast.
Thortful said the cards highlighted what was "a continuing problem for women".
A spokesperson added the cards are not stocked by thortful, but users have have the option to purchase on thortful only after having first visited the campaign's landing page.
"There’s this idea that insulting someone’s mum is the highest form of insult and having that real contrast by putting those statements on a Mother’s Day card is powerful," said Eliza.
Spokesperson Trudi Harris said: "We have been accused of trivialising the issue. But trivialisation' is actually the point. ‘Trivial’ is how women experience sexism and misogyny every single day - it's hidden, it’s ironic, it’s banter with a magic get-out-of-jail-free card.
"The cards are literally taking this kind of casual, everyday language women experience and subverting it - to spotlight the problem. But not everyone gets irony, and these cards are therefore not for them."
Thortful managing director Pip Heywood said: "We've taken a really bold step in putting real-life offensive phrases on something that is normally bought for Mother's Day to highlight what is a continuing problem for women.
"We're careful how we market the cards and they even have a stamp on them making it clear they are part of a campaign against misogynism."
The brand agency behind the cards meanwhile said the shocking messages emblazoned on the front would do far more to highlight the growing issue of sexism and misogyny, and that there was no expectation customers would be buying them for their mums.
Helen James, chief executive at CPB London, said it was "more about raising awareness and provoking people into thinking differently about the casual everyday sexism that is still unfortunately all too present in our culture".
"We started with misogynistic comments online that were out there in the real world from people like Andrew Tate," added Ms James.
"We wanted to understand the language around misogyny and shine a light on toxic masculinity and the casual use of misogynistic language, but in a really disarming way that would hopefully start a conversation and lead to change."
Former kickboxer Tate, 36, currently remains in prison in Romania alongside brother Tristan Tate as they face charges of rape and human trafficking in relation to exploiting women online.
Andrew Tate was denied bail for the third time last week since the pair were arrested in December.
