An online search of “how to be a man” leads to nearly 130 million hits and over 12 million videos. Many of these promise hacks or some “big secret” to attain the pinnacle of masculinity. Spend enough time looking through this content and you will inevitably encounter Andrew Tate.
Apparently the most Googled public figure in 2022, Tate was removed from a range of platforms in August due to claims he promoted extreme misogynistic views. Tate is also accused of being at the vanguard of radicalising young men and endorsing male supremacy, with parents and educators concerned about his influence on young men and their views on masculinity.
