The best time of any political campaign is announcement day, so full of sunny promise, hope, optimism and certain success.
Candidates will have good days, bad days and very bad days. But after day one, basically, it's all downhill for almost everyone running, with the speed of decline dependent on many factors including money, luck, media coverage, candidate skills and did we mention money?
And now, with three months until primary voting begins in the Democratic field and 12 until the real Election Day, Judgment Day looms for some big-name contenders.