ITV's competition presenter Andi Peters has called the company's decision to ban using the word 'life-changing' for cash prizes as "ridiculous". The 51-year-old fronts several of ITV's daytime competitions on programmes such as Good Morning Britain, This Morning and Loose Women, in addition to doing a similar segment on Ant & Dec's Saturday Night Takeaway.
The Mirror reports that the presenter recently appeared on the What If? podcast - hosted by TV star Lorraine Kelly and her daughter Rosie Smith - and opened up about the "ridiculous situation" which led him to campaign in support of using the term. ITV insists that prizes of £100,000 or less are not life-changing, in fear that one of the competition's winners may sue the broadcaster.
An ITV spokesperson told The Mirror: "We choose language for the scripts of promoted ITV competitions carefully, within agreed editorial guidelines. The term 'life-changing' is only used for larger prize promotions of £100k or greater, where this amount could be considered as such for the majority of the audience."
