There are unique features associated with any folk festival. When it comes to the Gangamma Jatara, the centuries-old festival associated with Tirupati, it is the widespread usage of unparliamentary language.
The festival is of great relevance to the residents of Tirupati as the tradition has been continuing here ever since it was a small village. People who have migrated to other places make it a point to visit their hometown during the festival.