Leila Kashanipour is a jewellery designer and content creator. We first met over 15 years ago, when she was launching her own jewellery line, LeiVanKash. Today, she consults for jewellery brands and creates small, one-off capsule collections, leveraging her growing community of followers to drive sales. When she isn’t designing, she’s hosting events for brands like Chanel and Harvey Nichols, bringing her vibrant community of women together to celebrate new brand launches. While the word influencer is rarely used anymore, it still conveys the agency that women like Leila possess. After all, they can see what their followers are buying in real time—and, most importantly, they can drive sales.
