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Marie Claire
Marie Claire
Lifestyle
Lily Russo-Bah

Anatomy of a Wardrobe: Ducie Keam-George on Business, Style and Building a Cult Outerwear Brand

If you’ve spotted one of your favourite influencers or celebrities wearing a jacket or faux-fur coat you loved this winter, chances are it was by British label Ducie London. Named after its founder and creative director, Ducie Keam-George, the contemporary outerwear brand—which began life as a stall on London’s Portobello Road Market—has quietly become a go-to for fashion insiders seeking elevated outerwear that feels anything but ordinary.

(Image credit: @ducielondon)
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