Anarchy in the IPA: as punk brewer’s sales stall, are we past peak BrewDog?

BrewDog's Pink IPA mock ‘beer for girls’ released on International Women’s Day 2018, supposedly to challenge stereotypes, divided opinion. Photograph: Brewdog

There comes a time in every punk’s life when they are no longer the snarling face of the avant garde.

In the UK beer community, opinion is divided about exactly when that sobering moment arrived for BrewDog, the self-styled “punk” brewery founded in Scotland in 2007 whose once-fizzing sales are now turning flat.