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The Economic Times
The Economic Times

Anand Mahindra couldn't stop watching this 15-cent cigarette lighter video; What it revealed holds lessons for building the next Apple or Tesla in India

Anand Mahindra India

A simple plastic gas lighter has sparked a bigger conversation about the future of manufacturing in India. Industrialist Anand Mahindra recently shared a detailed post on X, explaining how a disposable lighter costing just 15 US cents offers important lessons about industrial competitiveness, supply chains and manufacturing clusters.

"I ran across this video a few days ago and couldn't stop watching it," Mahindra wrote.

"It's about something ordinary & boring, a plastic gas lighter. But it changes how one thinks about manufacturing."

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