Analysts say Xbox Game Pass price cut is 'not surprising at all' since Call of Duty's addition to the service 'did not lead to a significant increase in Xbox console sales or even subscriptions'

Xbox Series X.

• Analysts agree the Xbox Game Pass Ultimate price cut and the removal of Call of Duty titles as day-one offerings was "not suprising"
• Circana's Mat Piscatella says the offering "did not lead to a significant increase in Xbox console sales or even subscriptions"
• Ampere Analysis's Piers Harding-Rolls says, "Microsoft was leaving a substantial amount of revenue on the table through a loss in premium sales"

Industry analysts appear to agree that Microsoft's decision to slash the price of Xbox Game Pass and remove Call of Duty games as day-one launch titles was the right move.