
With Bitcoin (BTCUSD) prices up 22% over the past month and Coinbase (COIN) set to join the S&P 500 Index ($SPX) next week in a milestone for the crypto industry, investors are also turning their attention back to favorite MicroStrategy (MSTR).
The company, with roots in enterprise software, repositioned its focus to a Bitcoin Treasury strategy in recent years and rebranded as just “Strategy” earlier in 2025. Its executives are all top-tier marketers in their own right.