When Taylor Swift puts on a show, not only Swifties are cheering. Hotel revenues per available room can more than quadruple when the blockbuster Eras Tour stops in a city, analysts from CreditSights found. This year in Nashville (which Swift considers her hometown), revenue per room doubled during the three nights when Swift was in town versus the same time the previous year when there was no tour.
This “TSwift Lift,” as CreditSights dubbed the Eras-induced stimulus, isn’t exclusive to hotels. In Chicago, the pop star’s three-night stay (from June 2–4) revved up transit revenue, pushing the Chicago Transit Authority to its highest post-pandemic ridership. During her short stay, Swift generated over 43,000 extra bus and rail rides. Chicago hoteliers also reaped the rewards of the TSwift Lift, as the first two days of the singer’s shows resulted in record hotel bookings for the city, an average of 44,383 per night.
