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Benzinga
Benzinga
Entertainment
Phil Hall

Analysis: Why Did 'Elvis' Underperform At The Box Office?

There was good news and bad news from Warner Bros.’ (NASDAQ:WBD) biopic “Elvis” premiere engagement this weekend in U.S. theaters. The good news was the Baz Luhrmann biopic was the top grossing film from the line-up of theatrical releases.

The bad news was that the $31 million generated by "Elvis" in ticket sales made it the lowest grossing top-ranked weekend film since the animated feature “The Bad Guys” from Comcast Corp’s (NASDAQ:CMCSA) Universal Pictures opened to $24 million in domestic ticket sales for the April 22-24 weekend.

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