More money, more viewers for the sport: What Red Bull’s Bora-Hansgrohe acquisition could mean

Anton Palzer.

At the back end of last year, there was much to think about over the potential mega-merger between two of the biggest teams in professional cycling.

Were major national and international brands now looking at the sport and turning their noses up at investing? That was one of several things to consider when it looked like Soudal-Visma could become a reality.