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The Hindu
The Hindu
National
Sanjay Kumar, Aditi Singh, Vibha Attri, Vandita Gupta, Naina Eve Gupta

Analysis of campaign songs and newspaper ads of the BJP and Congress during Lok Sabha elections

Bharatiya Janata Party Lok Sabha Narendra Modi

A study has been undertaken by the CSDS-Lokniti to analyse 150 campaign songs on YouTube released by the Congress and the Bharatiya Janata Party (BJP) from January 1 to April 10, 2024 in preparation for the Lok Sabha elections.

The content of the songs

The 80 songs in favour of the Congress and 70 songs in favour of the BJP that were analysed as part of the study were posted by the official party channel, candidates’ official channels, and independent YouTube channels of party supporters (Table 1).

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