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Tribune News Service
Tribune News Service
Entertainment
George Varga

Analysis: Coachella 2022: True to tradition, or a TikTok makeover? Festival undergoes new generational shift

Coachella TikTok One Direction Billie Eilish Harry Styles Madonna San Diego Coachella Valley Music and Arts Festival HM Indio

SAN DIEGO — How many people will, unironically, be wearing One Direction T-shirts at the Coachella Valley Music and Arts Festival in Indio this weekend and next weekend?

How many of the 125,000 daily attendees at the sold-out event will post videos of themselves on TikTok using a free commemorative Coachella NFT as a prop?

Both questions would have been almost unthinkable in 2019, the most recent year the world's most popular and lucrative annual music festival was held before the COVID-19 shutdown.

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