
This year’s WWDC 2023 has been a bit of a tough pill to swallow for general consumers.
Despite the yearly conference being focused on developers, there’s still that expectation from everyday Apple users for the brand to roll out new products that would appeal to the masses – this year we had our hopes set on a new MacBook Air and the long-awaited successor to the 24-inch iMac. Instead, Apple launched devices aimed squarely at the pro market and only sprinkled in some consumer products that are lukewarm at best, perhaps in an attempt to appease the fanbase that it’s been continually disappointed for some time now.