Russian bikemaker Ural has weathered a lot of storms in its 80-some years of existence. In the last two years alone, the company has struggled mightily with the vagaries of the global pandemic—shipping container shortages, logistics SNAFUs, supply chain issues, etc.
Now, on top of everything else, Russia's invasion of Ukraine and the ensuing sanctions—not to mention sweeping, worldwide anti-Russian sentiment—has forced the company to suspend production and caused a kind of existential crisis. What's a mom and pop—or, well, mama i papa—bikemaker to do in the face of sanctions and a wartime economy?
