From the Licence Raj to liberalisation, labour unrest to global expansion – how did an Indian tyre company rise, fall, and rise again?
In this conversation, entrepreneur Udayan Dravid joins Abhinandan Sekhri to discuss his new book, Rise of the Phoenix: The Apollo Tyres story, an insider’s account of how Apollo Tyres transformed from a struggling manufacturer of the 1970s into a global brand. Dravid also unpacks India’s tryst with manufacturing and why it missed that bus.
