Don’t let anyone tell you that football fans are customers. They are not. If a football fan doesn’t like the service their local supermarket is providing, if the quality dips, if prices become too high, if controversial owners take it over, they can shop elsewhere.
If their favourite football team start playing poorly, if they hike up ticket prices, if they’re taken over by questionable owners, in theory they could start supporting another team. But in reality, football fandom doesn’t really work like that. It’s culturally different.
