Newcastle United have announced the appointment of Peter Silverstone as the club’s new Chief Commercial Officer (CCO).
The former Arsenal man comes in as part of the refresh behind the scenes at St James' Park as the club look to improve their commercial activity.
A club statement read: "Peter joins the club from OneFootball, the world’s largest football media platform, where he was Senior Vice President of Global Development, responsible for OneFootball’s clubs, leagues, federations and players network and partnerships division.
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"Peter brings almost two decades of commercial experience in the football industry that will be critical to delivering the club’s ambitious commercial growth plans.
"Prior to OneFootball, Peter spent almost seven years at Arsenal FC, leaving his role as Chief Commercial Officer in February 2022. Peter initially joined Arsenal in 2015 as Business Development Director before becoming a key member of the Arsenal executive team in 2018 in the roles of Commercial Director and then Chief Commercial Officer.
"During his tenure at Arsenal, Peter led several successful commercial initiatives, including the onboarding and development of Arsenal’s Adidas partnership, and the signing and extension of Arsenal’s sleeve partnership with Visit Rwanda.
"He also oversaw the rapid growth of Arsenal’s e-commerce business and the agreement with Amazon for Arsenal’s much acclaimed ‘All Or Nothing’ documentary."
Silverstone said: “I am delighted, and honoured, to join Newcastle United as the club embarks on its exciting journey to build a sustainable, leading, Premier League and European club.
"Achieving that position will reward the unrivalled passion and loyalty of the incredible Newcastle United fans. I am committed to immersing myself in the heritage and culture of this giant club, and the vibrant city of Newcastle, while building and leading a talented and diverse commercial operation that will deliver the commercial success vital to power the fan’s and the club's ambitious growth plans."
Meanwhile Darren Eales said: "We are delighted to announce Peter Silverstone as the club’s new CCO. After an extensive recruitment process, we are confident we have found the right person to work with our team to deliver our commercial growth plans.
"He will be a key member of the club’s executive team as we look forward to delivering on the club’s commercial potential."
Prior to joining Arsenal, Silverstone worked at Pitch International in London and South America where he built and led their Brasil Global Tour project which was responsible for the organisation and commercialisation of the Brazil national football team’s global friendly schedule.
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