The 2026 World Cup is now just nine months away, which means the steady drip of marketing and endorsement messages is starting to crank up, with next summer’s tournament in North America set to be the most commercial yet.
This build-up is often one of the best parts of a major tournament, as kits are leaked, sticker albums are released and tournament songs come out, all amid the hope that your country can end their decades-long wait for a major trophy.
