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Evening Standard
Evening Standard
Lifestyle
Laura Hampson

Amika: Meet the diverse and affordable luxury haircare brand loved by stylists

From frizzy to flat, curly to straight, finding a good shampoo and conditioner brand that caters to all hair types is a struggle - so when you do find products that leave your hair looking and feeling its best, you hold on so tight that you never want to let go.

Amika is one of those brands. Created in Brooklyn, New York City as a hair tool brand in 2007, Amika quickly expanded into styling, treatment, and care products in 2011 and never looked back.

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