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Asharq Al-Awsat
Asharq Al-Awsat
Lifestyle
Asharq Al-Awsat

Amid US Retail Gloom, Uniqlo Shines on COVID-Triggered Revamp

The logo of Uniqlo is displayed at an entrance of its store operated by Japan's Fast Retailing at Ginza shopping district in Tokyo on July 14, 2022. (AFP)

Just as inflation ravages the big guns of US apparel retail, awash in high inventory and deep discounts to lure shoppers back to stores, Japan's Uniqlo is set for its best year ever in North America after a COVID-imposed revolution in its business model.

Retailers from Gap to Kohl's are warning of slumping profit margins as inflation-wary customers hold off on buying clothing. But the flagship brand of Fast Retailing said it's poised to book its first annual profit in North America - after 17 years of trying - aided by a revamp of its logistics and pricing strategy, introduced during the pandemic, and essentially halting discounting.

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