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Fortune
Fortune
Matthew Nestler

Americans think wages should rise to match inflation–and they’re right. It’s time to dispel the wage-price spiral myth

(Credit: Valerie Plesch - Bloomberg - Getty Images)

Amid discussions about inflation, recession concerns, and the ongoing competition for talent, American companies are seeking ways to manage risks and unlock value. Despite high-profile layoffs at large tech companies, many companies are increasingly seeing the business case for investing in their workers.

This investment requires additional attention in the face of the highest annual inflation in over four decades. A recent JUST Capital survey shows Americans overwhelmingly agree (87%) that it is a company’s responsibility to regularly increase wages to keep up with the rapidly rising cost of living. This agreement is seen across the political spectrum, supported by 93% of Democrats, 89% of Independents, and 76% of Republicans.

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