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Zenger
Zenger
Lifestyle
Talker Research

Americans’ Obsession With Coffee: The Power Of A Perfect Cup‌

In a poll of 2,000 American coffee drinkers, 31% said their entire day can be ruined if their coffee isn’t right. RDNE STOCK PROJECT VIA PEXELS.

Over half of Americans claim a good cup of coffee can be “so powerful,” it can turn their worst days around into good ones.

On the flip side, in a poll of 2,000 American coffee drinkers, 31% said their entire day can be ruined if their coffee isn’t right. Some are so in tune with their coffee that they can tell when they’ve received the incorrect order based on if it doesn’t taste right (25%) or doesn’t look right (9%).

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