Americans are buying roughly one-quarter of their groceries from store brands, rather than nationally-recognized name brands, as shoppers continue to deal with rising prices on everyday goods.
As inflation continues to keep prices up across industries, Americans are turning to cheaper alternatives for groceries, the Wall Street Journal found. National brands still make up 78 cents of dollar shares - basically percent of sales if all sales equaled $1. However, store brands are seeing their shares grow from 18 cents in 2006 to 22 cents today.
