President Donald Trump told attendees at the McDonald's Impact Summit by insisting 'prices are coming down' even as evidence and experts warn tariffs and policy choices are keeping living costs elevated.
In a rousing speech to franchise owners and suppliers on 18 November 2025, Mr Trump sought to reframe the public debate on affordability, repeatedly taking credit for falling prices while also defending a sweeping tariff programme he says is 'making America rich again'. The remarks, delivered to a friendly audience but replayed across news channels, combined self-praise, policy boasts, and striking admissions that drew criticisms from economists and consumer groups. The White House posted the full remarks and video of the summit, which show Mr Trump making repeated claims about energy, Thanksgiving shopping, and tariffs.
