When King Charles III is crowned May 6 at Westminster Abbey, royal-watching analysts say American tourists will celebrate by outspending his British subjects at London’s top hotels.
According to research conducted by AI hotel booking platform Allora.ai, U.S.-based travelers will account for 32% of all booking revenue in four- and five-star hotels, more than usual for this time of year. Americans typically make up 24% of revenue and domestic travelers 34%, according to the platform.
“The fact that the coronation has really caught the imagination of visitors from the U.S. is a real added bonus for London hoteliers, as they are far more likely to make use of the hotel’s facilities, such as the restaurant or spa,” says Michael De Jongh, chief commercial officer of Allora.ai. “U.S. guests spend a good deal more than domestic ones.”
