Formula 1 fans may have spotted a Netflix crew in the paddock at the US Grand Prix — but this time, it wasn’t for "Drive to Survive." The Dallas Cowboys Cheerleaders (DCC), fresh off their own Netflix debut, returned to the Circuit of the Americas for their annual pre-race performance, with cameras capturing their behind-the-scenes experience.
The elite DCC squad is in the midst of a surge in popularity not unlike the so-called ‘Drive to Survive effect,’ which catapulted F1 into the mainstream American consciousness. Their new Netflix docuseries, "America's Sweethearts: Dallas Cowboys Cheerleaders," introduced viewers to the 36, ultra-talented women who defied Ivy League-level acceptance rates to make the team, and turned them into social media stars.
