Generative AI and immersive commerce have exhibited immense potential to redefine digital retail, shifting how customers can search, evaluate, and interact with products online. Amid this growth, new trends like conversational discovery and experiential e-commerce are poised to become essential components of brand platforms and catalog structures, a belief that guides Amelia Castellanos, founder of Buffaloe Digital and CMO consultant. Recognizing this paradigm shift, the company is helping e-commerce leaders make that pivot early, positioning its clients to benefit from the evolution in search, engagement, and purchasing behavior that, as Castellanos believes, is already underway.
