AMD's David McAfee and Frank Azor have explained RDNA 4's absence from its CES press conference this year, and also spent a bit more time with us talking about its new "gamer-first" graphics card architecture. And that means making sure the cards are designed efficiently from both a performance-per-watt and manufacturing point of view.
"We've been working a lot in the architecture to drive efficiency," McAfee tells us backstage after the AMD keynote. "We know where gamers buy products; it's well below that $1,000 price point. And we are aiming for a card that delivers outstanding performance where most gamers are buying their cards today. And that's not $1,000 plus, that's well, well below that."
