In response to the launch of NVIDIA's new GeForce RTX 40 Super video cards, AMD has announced that they are instituting new promotional pricing on a handful of their high-end video cards in order to keep pace with NVIDIA's new pricing.
Kicking off what AMD is terming a special "promotional pricing" program for the quarter, AMD has been working with its retail partners to bring down the price of the Radeon RX 7900 XT to $749 (or lower), roughly $50 below its street price at the start of the month. Better still, AMD's board partners have already reduced prices further than AMD's official program/projections, and we're seeing RX 7900 XTs drop to as low as $710 in the U.S., making for a $90 drop from where prices stood a few weeks ago.
