It appears that the period has once again arrived when chipmakers are rebadging some of their processors. Keen hardware enthusiast Gray has observed that AMD has rebranded certain Ryzen processors from its product stack; fortunately, these are not among the best CPUs, but rather some mobile chips from around 2023.
Rebranding in the processor industry is a widespread practice, despite being frowned upon. Launching new products helps to boost sales; it is sometimes more cost-effective to rebrand existing offerings. Recently, Intel employed this strategy with the Core Series 1, which includes models such as the Core 5 120 and the Core i5-110. The former, based on Raptor Lake and considered only a few generations old, is relatively current; however, the latter, originating from the Comet Lake architecture, is half a decade old. In response, AMD has also undertaken rebranding efforts for certain chips within its Zen 2 and Zen 3+ series.
