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PC Gamer
PC Gamer
Jeremy Laird

AMD 'leaving billions of dollars on the table' thanks to laptop AI chip supply issues

AMD Strix Point APU chip, held in a hand, with the reflected light showing the various processing blocks in the chip die.

Multiple reports are claiming AMD has comprehensively dropped the ball with its new Ryzen AI chips for laptops (via TechSpot). Abazovic Consultancy Analysis (ACA) reports that AMD has "lost the trust" of laptop makers due to chip shortages, while ComputerBase claims to have been told AMD has left "billions of US dollars on the table" thanks to its missteps in supplying manufacturers.

ACA says that the problem stems from AMD's decision to shift its focus and manufacturing volumes away from client chips, including laptop APUs like the new Ryzen AI 300 family, and towards more lucrative enterprise CPUs and GPUs. It's certainly true that AMD's CEO Lisa Su recently declared that AMD is now a "data center-first" company.

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