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The Street
The Street
Martin Baccardax

AMD leaps after launching AI chip that could challenge Nvidia dominance

Advanced Micro Devices (AMD) -) shares powered higher Thursday after the semiconductor group unveiled an AI-focused chip for the data-center market, which it says could be valued at as much as $45 billion over the coming years.

AMD, which in June pegged the total addressable market for data-center chips at around $30 billion, launched the MI300X chip, designed to support generative-artificial-intelligence technologies. And it unveiled a next-generation semiconductor focused on supercomputing, the Instinct M1300A. 

The MI300X, analysts say, could challenge Nvidia's NVDA dominant H100 graphics-processing-unit chip in the large-language-model AI market. Last month, AMD said the new chip could generate $400 million in fourth-quarter sales while the broader family of MI300 semis are expected to see sales of more than $2 billion over the whole of 2024.

Large language models "continue to increase in size and complexity, requiring massive amounts of memory and compute,” CEO Lisa Su said during last night's launch event at the company's Santa Clara, Calif., headquarters. “And we know the availability of GPUs is the single most important driver of AI adoption.”

Advanced Micro Devices shares were marked 7.2% higher in mid-day trading to change hands at $125.29 each, a move that would nudge the stock into positive territory for the past six months.

AMD last forecast fourth-quarter sales in the region of $6.1 billion, plus or minus $300 million, with gross margins of around 51.5%. That outlook following a mixed third-quarter-earnings report that showed big gains in PC revenue had partly offset the ongoing decline in gaming.

"While AMD acknowledged that its software can be further improved, it has reached the point of being 'good enough' for volume deployment," said KeyBanc Capital Markets analyst John Vinh. He reiterated his overweight rating on the stock following last night's launch event.

"We're encouraged that AMD has released a competitive AI GPU within a massively fast-growing (total addressable market), with endorsements by many high-profile customers," he added. 

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