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PC Gamer
PC Gamer
Jeremy Laird

AMD is reportedly planning a GPU price rise as the memory shortage crisis bites and odds of decent Black Friday graphics card deals look increasingly slim

AMD RX 9070 XT and Nvidia RTX 5070 Ti graphics cards from Asus.

According to a post on Chinese social media platform Weibo, AMD is planning to ramp up graphics card prices in response to the ongoing squeeze on memory supply. The post says that AMD has already implemented an increase for its industry customers that has yet to show up in retail prices, but this new hike will be larger, likely resulting in higher retail prices for gamers.

Lonely City Hardware on Weibo (via harukaze5719 on X) says, "AMD’s GPU lineup already saw a price increase around October, but the increase was not large, so it has not yet significantly impacted the cost of graphics cards on the market."

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