AMC Theatres will begin setting their ticket prices according to where patrons choose to sit in the auditorium, under its Sightline initiative, the company announced Monday.
Seats on the front row are considered Value Sightline seats and cost less, while seats in the middle are called Preferred Sightline seats and will cost more. The remaining parts of the theater are Standard Sightline seats and will cost the price of a standard admission ticket.
Those who are members of AMC Stubs A-List, the top tier of the company's reward program, can select Preferred Sightline seats for no extra cost.
