AMC Theatres has introduced a new pricing program, offering cheaper seats for movie fans who don’t mind sitting in the front row, in the latest attempt to increase attendance and profits after the COVID-19 pandemic.
The nation's biggest cinema circuit on Monday said its new pricing initiative, called “Sightline,” will be expanded to all its domestic locations by year's end, including dine-in cinemas, after having already rolled out at some AMC theaters.
The price of a “standard” seat in the auditorium isn’t changing.
