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The Independent UK
The Independent UK
Erin Keller

AMC Theaters are bumping up the number of ads before movies

AMC Adam Aron National CineMedia

Starting Tuesday, AMC Theatres will begin showing more ads before movies as a new deal takes effect.

The agreement with National CineMedia, a cinema advertising platform, includes placing in-theater ads in the “platinum spot,” the valuable time just before a film begins. AMC’s website now includes a disclaimer reading: “Movies start 25–30 minutes after showtime.”

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